Improve Curb Appeal to Boost Traffic to Your Business
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Curb appeal matters, in real estate and in business, and an obvious lack of exterior maintenance reflects poorly on your business or organization.
Curb appeal also goes hand-in-hand with safety. A clean, well-lit parking lot, pathways and business entrance look good and also help to prevent accidents, reducing potential liability. Here are some cost-effective ways to boost your business curb appeal, improve safety and draw more customer traffic. |
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1. Tidy up the landscaping.
Maintaining your landscaping is probably the easiest way to boost business curb appeal. Keep grass neatly mowed, and shrubs and trees trimmed. Weed planters and add fresh mulch each year to complete a well-groomed look. There is no replacement for a great first impression and your existing customers will appreciate the attention to appearance and safety.
2. If you don’t have landscaping, add some!
If your business location lacks space for in-ground plantings, it’s easy to add some color and greenery with flowers or shrubs in pots or window boxes. Just remember that they typically require more frequent watering than in-ground landscaping, especially in warm weather.
3. Paint your building exterior.
Grimy, worn surfaces and fading or peeling paint are noticeable even from the curb. “A thorough cleaning and fresh paint do wonders for business curb appeal,” says Brian Schwaller, “but it should be done by a professional painter who looks for other maintenance issues like rotting wood, knows how to prep correctly including weather sealing, and applies the right products according to specifications.” The window for exterior painting in Wisconsin is fairly short. Exterior projects should be booked as early as possible to ensure that your project can be completed before it’s too cold to paint.
4. Your parking area is a big part of the first impression.
Maintain a safe, welcoming parking lot and walkways by keeping them clean and free of clutter, and fix potholes and other trip hazards promptly. Resurface and/or restripe your parking lot as needed - it’s an important investment in safety and curb appeal.
5. Make sure you have welcoming and visible signs.
Don’t frustrate customers by making your business hard to find. Signs should be clean and professional, with current information and colors/graphics consistent with your branding. Business signs must be large enough to be easily readable from the street or highway. A reputable local sign company should be able to advise you about any applicable sign ordinances or restrictions.
6. Improve your exterior lighting.
Well-lit business signs, parking areas, walkways and entrances are important for safety and curb appeal. LED fixtures can improve light levels while saving you up to 80% on energy costs, with reduced maintenance - many are warrantied for 10 years or more. A business lighting specialist can design an improved facility light layout, with an LED lighting conversion plan if needed.
Schwaller’s Painting has provided interior and exterior painting and staining, plaster and drywall repair, and drywall installation for all types of businesses, organizations and manufacturers in Eastern Wisconsin over the last 20 years.
Maintaining your landscaping is probably the easiest way to boost business curb appeal. Keep grass neatly mowed, and shrubs and trees trimmed. Weed planters and add fresh mulch each year to complete a well-groomed look. There is no replacement for a great first impression and your existing customers will appreciate the attention to appearance and safety.
2. If you don’t have landscaping, add some!
If your business location lacks space for in-ground plantings, it’s easy to add some color and greenery with flowers or shrubs in pots or window boxes. Just remember that they typically require more frequent watering than in-ground landscaping, especially in warm weather.
3. Paint your building exterior.
Grimy, worn surfaces and fading or peeling paint are noticeable even from the curb. “A thorough cleaning and fresh paint do wonders for business curb appeal,” says Brian Schwaller, “but it should be done by a professional painter who looks for other maintenance issues like rotting wood, knows how to prep correctly including weather sealing, and applies the right products according to specifications.” The window for exterior painting in Wisconsin is fairly short. Exterior projects should be booked as early as possible to ensure that your project can be completed before it’s too cold to paint.
4. Your parking area is a big part of the first impression.
Maintain a safe, welcoming parking lot and walkways by keeping them clean and free of clutter, and fix potholes and other trip hazards promptly. Resurface and/or restripe your parking lot as needed - it’s an important investment in safety and curb appeal.
5. Make sure you have welcoming and visible signs.
Don’t frustrate customers by making your business hard to find. Signs should be clean and professional, with current information and colors/graphics consistent with your branding. Business signs must be large enough to be easily readable from the street or highway. A reputable local sign company should be able to advise you about any applicable sign ordinances or restrictions.
6. Improve your exterior lighting.
Well-lit business signs, parking areas, walkways and entrances are important for safety and curb appeal. LED fixtures can improve light levels while saving you up to 80% on energy costs, with reduced maintenance - many are warrantied for 10 years or more. A business lighting specialist can design an improved facility light layout, with an LED lighting conversion plan if needed.
Schwaller’s Painting has provided interior and exterior painting and staining, plaster and drywall repair, and drywall installation for all types of businesses, organizations and manufacturers in Eastern Wisconsin over the last 20 years.
